About us
Bridging big-picture strategy with real-world results.
David Lilley is a highly respected sales, marketing, and business development strategist with more than 25 years of experience driving growth for major international organisations.
His career spans senior in-house roles with global brands such as American Express, Wyndham Hotels, RCI, and Cendant, alongside high-impact strategic consultancy for market leaders including BT, British Gas, Barclays, Mastercard, and Hiscox Insurance.
Throughout his distinguished career, David has seen firsthand how a well-crafted strategy can transform an organisation. He advises leadership teams on creating, refining, and evaluating their strategic frameworks to ensure every part of the business moves in the same direction with purpose.
Why this tool exists
This tool serves as an essential first step in that journey. Designed to evaluate and align your current business position, it is typically completed ahead of a tailored strategic planning retreat. It offers a clear, objective snapshot of your operational readiness and sets the stage for meaningful strategic growth.
25+
Years of strategic experience
13
Strategic pillars assessed
From global brands to specialist consultancies, David has helped organisations across sectors turn strategy into measurable progress.
Take the next step
To learn more about this tool or to explore how David can support your business strategy, please get in touch today.